Mukuru states Four Nations Tournament sponsorship objective

International financial services firm Mukuru has explained the objective of its sponsorship of the Nations Tournament scheduled for Botswana.

The week-long competition will pool the hosts the Zebras, Malawi, Zambia and Zimbabwe from March 28 to 31.

Pasuwa has handed maiden senior national team call-ups to defenders Dan Sandukira, Hermas Masinja and Charles Mafaiti, as well as forward Wallace Adam.

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Ahead of the tournament, the Zimbabwe Football Association announced Mukuru as the headline sponsor.

Mukuru and Four Nations Tournament synergy

In an interview with Pan-Africa Football, Rhett Delaney, Head of Brand & Product Marketing for Mukuru said the company is funding the competition to contribute to football development in the COSAFA block. Teams in the region often struggle to compete with the big boys of the continental partly due to ill preparations.

“As you know, three of these countries, Zimbabwe, Botswana and Zambia, recently competed at the [Africa Cup of Nations] AFCON finals in Morocco. Mukuru takes great pride in this milestone, not only as a moment of achievement, but as a reflection of the region’s growing football potential,” Delaney said.

What Mukuru seeks to achieve

He said Mukuru hopes to help the participating teams prepare for the 2027 AFCON qualifying matches which are now in the preliminary phase.

“Building on this momentum, Mukuru is committed to playing a meaningful developmental role by supporting the continued growth of football across the SADC region, investing in opportunities that nurture talent, strengthen competition, and elevate the game at all levels,” he said.

Save for Malawi, Zimbabwe, Botswana and Zambia were part of the 2025 AFCON finalists in Morocco.

However, the three teams struggled at the tournament where they failed to get past the group stage.

So average was the performance of the three teams they failed to register a win before they bowed out.