FKF announce landmark 10-year sponsorship deal with betting firm

Football Kenya Federation and SportPesa announced a landmark 10 year sponsorship agreement worth Kshs. 1.12 billion for the FKF Premier League ahead of the new 2025/26 season.

According to a statement from FKF, the partnership will kick off with the 2025/26 season, and under the agreement, 60% of the sponsorship amount will be disbursed directly to FKF Premier League clubs as grants.

The remaining 40% will support the administrative and operational needs of the competition, ensuring its smooth running and long-term sustainability.

FKF President Hussein Mohammed welcomed the sponsorship by saying: “This marks a transformative chapter for the FKF Premier League. After a long period without consistent private sector support, today’s agreement with SportPesa signals a turning point,” said President Hussein.

“We thank SportPesa for believing in our vision and joining us on this journey. We look forward to delivering on the trust they’ve placed in us.”

According to FKF, the long-term sponsorship is expected to strengthen the commercial value and competitiveness of the FKF Premier League and bring positive impact to players, clubs, and fans across the country.