FKF Premier League: Mathare United unveil betting firm as official sponsor

Photo Credit – Mathare United.

Betting firm 1XBet has officially been unveiled as the new principal shirt sponsor for both the Mathare United Men’s and Women’s teams.

In the unveiling ceremony held on Thursday, June 12 at the United Club Hotel in Nairobi, club CEO Jecton Obure described the moment as a “new dawn” for the Mathare United family.

The one year deal, with an option to renew, will earn the club USD 160, 000 (KES 20.6M) and will see the IXBet logo emblazoned at the front of both the home and away kits for the Men’s and Women’s teams for the entirety of the 2025/26 season.

The sponsorship has already been operational with the Men’s team donning 1XBet printed jerseys in our most recent game, a 1-0 Premier League victory over Ulinzi Stars.

Obure said: “Choosing to partner with a team that was recently promoted to the top-flight shows the belief that 1XBet has in our club. I term this partnership as a new dawn and one that allows us to go out and achieve our dreams.”

“Mathare United is a story about the power of sport as a tool for change. That is why we chose this club. We are not just sponsoring football. We are investing in the youth and future,” said Kennedy Mumo, IXBet’s director of operations in Kenya.

1XBet is an online betting firm founded in 2007. Headquartered in Cyprus, the firm also partners with the Confederation of African Football (CAF) as well as prestigious European clubs Barcelona and Paris Saint-Germain.