Fulham shut down Alex Iwobi’s behind the scenes social media videos

English Premier League club Fulham has introduced new measaures to control its internal narrative, implementing a new restriction that bans players from sharing dressing room content on social media.

The policy has directly impacted Nigerian star Alex Iwobi, whose popular behind-the-scenes Snapchat posts have long offered fans an exclusive peek into the inner workings of the Cottagers’ squad.

 

View this post on Instagram

 

A post shared by Fulham Football Club (@fulhamfc)

Iwobi confirmed the development in a video shared on his Snapchat account on Wednesday. In the clip, he explained that the club’s media department had instructed him to stop filming behind-the-scenes moments inside the changing room.

“People have been asking why I stopped snapping from the changing room. Someone from the media team said I wasn’t capturing the right stuff, so there’s no more BTS [behind-the-scenes].”

The 28-year-old has cultivated a strong following on Snapchat, renowned for sharing genuine, often light-hearted, and entertaining glimpses of his teammates before and after matches.

However, visibly disappointed, he revealed that continuing to share such content could now attract financial penalties as he had to respect the club’s decision, even though many of his followers had come to enjoy the exclusive content.

“They even said I might get fined if I keep doing it. They’re trying to ban Snap in our changing room. It’s a shame. I know people love seeing what goes on behind the scenes with my teammates, but I have to follow the rules.”

His social media activity has become one of the more unique aspects of his time at Fulham, offering fans content that most clubs typically avoid showing. From lighthearted banter to pre-match preparations and post-game reactions, Iwobi’s Snapchat gave supporters a refreshing view of Premier League life from a player’s perspective.

However, Fulham’s recent move signals a growing concern among clubs about what is being shared from private team spaces. Many teams are now prioritizing the protection of tactical information, private conversations, and sensitive moments that could become problematic if taken out of context.

While the new rule may disappoint fans who looked forward to Iwobi’s behind-the-scenes clips, it highlights the professional boundaries players must respect even in their personal digital spaces. As clubs seek more control over their public image, personal content from the dressing room may soon become a thing of the past.

There has also been speculation among fans that some of Iwobi’s previous posts, particularly one showing captain Tom Cairney’s name still at the training ground before his new contract was officially announced, may have contributed to the club’s decision to tighten its social media regulations. While this remains unconfirmed speculation, it highlights the perceived risks clubs face.